0 Conversions at Taboola & Outbrain? Avoid Push Traffic! Here’s How!


You may note a peculiar situation when you’re regularly publishing ads on platforms like Taboola and Outbrain. On clicking on the side section, you’ll see a lot of the clicks coming from cheap iOS and Android traffic. The source of this traffic could be app games or smartphone games. And the trouble with this kind […]

How to Increase the CTR on Your Native Ads with Dynamic Placeholders


One of the most critical strategies advertisers must learn is increasing Click Through Rates (CTR) with dynamic placeholders. Particularly when they’re running native ads on platforms like Taboola, Outbrain, RevContent, Yahoo Gemini, or others. When publishing ads during the Holidays, the end goal is to ensure you get the maximum profits from your campaigns. And […]

Is $0.01 Native Traffic CPC Worth it?


How to Set the Optimum Bid for Maximum Profitability Native ads at a Cost Per Click (CPC) of just $0.01–sounds incredible, doesn’t it? Are you wondering if you can get super cheap advertising? Yes, it’s actually possible. By making the tweaks, you might just end up paying just one cent for every click you get […]

Paid Advertising with Taboola (Native Advertising) – How It Works!


If you like to browse news websites regularly, you’ve likely noticed the Taboola logo on some of the articles. If you’ve been wondering what that’s all about, know that the logo indicates that the article is paid advertising. Or, that it is native advertising. Native ads are promotional pieces that don’t look like conventional advertisements. […]

How to Learn Native Advertising – A Quick Overview for Startup Marketers


How can I learn native advertising? How can I learn the optimum strategies for running ads on platforms like Taboola, Outbrain, Yahoo Gemini, and others profitably?  If you’ve been looking for answers to these questions, your best bet is to learn from the experts. At Purple Black, we are trailblazers in the sphere of native […]

How to Promote Your E-Commerce Business with Native Advertising


If you’ve been running an eCommerce business, chances are that you started off with Facebook and Google ads. These options are excellent when your business is still in the startup stages. Typically, entrepreneurs looking for economical marketing strategies choose to go with social media platforms. But, now that your startup is established and you’re ready […]

Native Advertising – The Ultimate Algorithm-Resistant Marketing Solution


The latest iOS14 launch was an eagerly-awaited event, with customers gearing up to buy this new phone as soon as it hit the market. But, for digital marketers and website owners, the launch was the stuff of nightmares. That’s because, thanks to Apple’s new terms of engagement and algorithms, most ongoing marketing strategies suddenly became […]