3 New Ad Formats on Outbrain (Native Advertising) Advertisers Will Love


If you own a high-end brand or are a media buyer, you’ve probably harnessed the potential of native advertising. The topmost platforms for native ads include Outbrain, Taboola, RevContent, and Yahoo Gemini, but there are also several others. If you’ve been working on Outbrain, you’ve likely noticed that this traffic source has added a bunch […]

0 Conversions at Taboola & Outbrain? Avoid Push Traffic! Here’s How!


You may note a peculiar situation when you’re regularly publishing ads on platforms like Taboola and Outbrain. On clicking on the side section, you’ll see a lot of the clicks coming from cheap iOS and Android traffic. The source of this traffic could be app games or smartphone games. And the trouble with this kind […]

How to Increase the CTR on Your Native Ads with Dynamic Placeholders


One of the most critical strategies advertisers must learn is increasing Click Through Rates (CTR) with dynamic placeholders. Particularly when they’re running native ads on platforms like Taboola, Outbrain, RevContent, Yahoo Gemini, or others. When publishing ads during the Holidays, the end goal is to ensure you get the maximum profits from your campaigns. And […]

Is $0.01 Native Traffic CPC Worth it?


How to Set the Optimum Bid for Maximum Profitability Native ads at a Cost Per Click (CPC) of just $0.01–sounds incredible, doesn’t it? Are you wondering if you can get super cheap advertising? Yes, it’s actually possible. By making the tweaks, you might just end up paying just one cent for every click you get […]

Whitelists & Blacklists on Taboola, Outbrain & Yahoo Gemini


What You Need to Know About Native Advertising Placements One of the most significant challenges of advertising is the infamous whitelists and blacklists. These categories are the bane of marketing and need frequent tweaking to ensure that your ad campaigns are profitable. Native advertising platforms like Taboola, Outbrain, Yahoo Gemini, and RevContent, to name a […]

How to Execute Paid Advertising with Outbrain (Native Advertising)


Most top-ranking news websites often display the Outbrain logo with many of the articles and posts published on their pages. If you’ve been wondering what that is, know that the logo indicates that the piece is paid advertising. A form of native advertising, paid features are very similar to conventional informative articles. They are virtually […]

How to Learn Native Advertising – A Quick Overview for Startup Marketers


How can I learn native advertising? How can I learn the optimum strategies for running ads on platforms like Taboola, Outbrain, Yahoo Gemini, and others profitably?  If you’ve been looking for answers to these questions, your best bet is to learn from the experts. At Purple Black, we are trailblazers in the sphere of native […]

Native Advertising – The Ultimate Algorithm-Resistant Marketing Solution


The latest iOS14 launch was an eagerly-awaited event, with customers gearing up to buy this new phone as soon as it hit the market. But, for digital marketers and website owners, the launch was the stuff of nightmares. That’s because, thanks to Apple’s new terms of engagement and algorithms, most ongoing marketing strategies suddenly became […]