Native Ads

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Paid Advertising with Taboola (Native Advertising) – How It Works!

If you like to browse news websites regularly, you’ve likely noticed the Taboola logo on some of the articles. If you’ve been wondering what that’s all about, know that the logo indicates that the article is paid advertising. Or, that it is native advertising. Native ads are promotional pieces that don’t look like conventional advertisements. …

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How to Learn Native Advertising – A Quick Overview for Startup Marketers

How can I learn native advertising? How can I learn the optimum strategies for running ads on platforms like Taboola, Outbrain, Yahoo Gemini, and others profitably?  If you’ve been looking for answers to these questions, your best bet is to learn from the experts. At Purple Black, we are trailblazers in the sphere of native …

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How to Promote Your E-Commerce Business with Native Advertising

If you’ve been running an eCommerce business, chances are that you started off with Facebook and Google ads. These options are excellent when your business is still in the startup stages. Typically, entrepreneurs looking for economical marketing strategies choose to go with social media platforms. But, now that your startup is established and you’re ready …

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How to Make Native Advertising Work for Your Drop Shipping Business

Entrepreneurs experimenting with the drop shopping business model typically start off with low-cost marketing options. The ideal platforms for kickstarting your new venture are always social media like Facebook, Instagram, LinkedIn, and Pinterest. Social media is great for developing a web presence and getting traction for your products. However, they also come with challenges that …

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Tracking & Data Harvesting Issues – How Native Ads Provide the Perfect Workaround

Performance-based advertising is integral to all digital marketing campaigns, whether native advertising or any other. Paid media and online marketing rely almost entirely on data harvesting. Marketers need data to evaluate how well their campaigns are working and if they are achieving the desired results. And, by results, we mean traffic and conversions. Real-time data …

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Facebook Ads or Native Advertising – The More Effective Lead Generation Strategy

Digital marketing is essentially about lead generation strategies and acquiring the maximum number of customers at the minimum possible cost. Whether you want to go with Facebook ads or native advertising, the objective is a robust return on investment. In other words, you’ll want to get leads worth $3 or $4 for every dollar spent. …

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Is Native Advertising Worth it for Lead Generation?

Entrepreneurs in the lead chain game tend to gravitate toward ads on social media platforms like Google, Facebook, and TikTok. As a startup owner, if you’ve been looking for effective lead generation strategies, you’re likely familiar with traffic sources like Outbrain and Taboola. Do you need more info on whether these native advertising platforms are …

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Native Advertising – The Ultimate Algorithm-Resistant Marketing Solution

The latest iOS14 launch was an eagerly-awaited event, with customers gearing up to buy this new phone as soon as it hit the market. But, for digital marketers and website owners, the launch was the stuff of nightmares. That’s because, thanks to Apple’s new terms of engagement and algorithms, most ongoing marketing strategies suddenly became …

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