Lead Generation

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Facebook Ads or Native Advertising – The More Effective Lead Generation Strategy

Digital marketing is essentially about lead generation strategies and acquiring the maximum number of customers at the minimum possible cost. Whether you want to go with Facebook ads or native advertising, the objective is a robust return on investment. In other words, you’ll want to get leads worth $3 or $4 for every dollar spent. …

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Is Native Advertising Worth it for Lead Generation?

Entrepreneurs in the lead chain game tend to gravitate toward ads on social media platforms like Google, Facebook, and TikTok. As a startup owner, if you’ve been looking for effective lead generation strategies, you’re likely familiar with traffic sources like Outbrain and Taboola. Do you need more info on whether these native advertising platforms are …

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