native_advertising_search_and_content_arbitrage

Search Arbitrage vs. Content Arbitrage – How Native Ads Can Make Your Campaign Profitable

When we talk about native advertising, the first exciting aspect to understand is that this form of marketing is sneaky. Your target audience rarely recognizes the campaign as promotional or that it is pushing them to purchase a specific product. Instead, they simply view it as an informational article or editorial that provides educational value. …

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