PurpleBlack Blog: Nothing but Native Advertising

Native Advertising vs. Google Display Ads – Choosing the Right Marketing Strategy

Native advertising is an innovative marketing technique that seamlessly or natively blends into the media format where it is presented. The exciting thing about these ads is that they enhance the user’s browsing experience and subtly advertise products or services. Native advertising is different from Google Display Ads in more ways than one. Read ahead to understand how:

Unlike Google Ads, Native Advertising is a Technique

While Google Display Ads is essentially a platform, native ads are a smart marketing strategy like PPC or online marketing. Google Display Ads primarily broadcast on Google, much like Twitter or Facebook ads that air on Twitter or Facebook. Native advertising encompasses all these platforms, including sources like Taboola, RevContent, and Outbrain. 

If you want to use Google Ads, you must rely on the platform’s backend resources to promote your site or products on Google. You’ll also sign up with other managerial assistance to get things going. Further, you are entirely reliant only on Google to get traffic. Not so with native ads.

How Google Ads Display on a Webpage

Should you examine a typical webpage, you’ll note that the Google Display Ad appears on the right side of the page. Users will notice a box panel displaying a static image or video clip advertising a specific product or service. These ads are also a form of retargeting marketing. Any user purchasing a particular product from an eCommerce site will likely notice the brand displayed on other websites. Over time, users tend to start ignoring the ads as annoyances. Unless, of course, they welcome the reminders to complete their purchases.

How Native Ads Appear on a Webpage

Taboola_Ads_on_Website

Native advertising, on the other hand, is not disturbing or distracting. These ads appear at the bottom of the content the user wishes to read. They present as additional sources of information that the reader might find interesting. In essence, the ad does not seem like a promotional piece. But, as an extension of the information, the reader has already consumed. They’ll see a block with an image or an attention-grabbing headline embedded with a link. This link directs to a new page with an entire related article and interesting copy. As the user scrolls to the bottom, they will see the Call-to-Action button. This button may say, “Click Here,” “Go to Website,” or “Sign Up.”

Native Ads Are More Compelling

Native advertising may well be more compelling than your typical marketing techniques. Each ad carries the trust and editorial neutrality of the website where it appears. And that makes it possibly one of the best upcoming strategies to convert cold leads into potential customers. An added advantage is that these ads accelerate the conversion process. Simply by presenting information and smoothly channeling interest to create a funnel for capturing leads. 

You might consider the native ad similar to the pages you publish on your website. Except this ad appears on a third-party site, and likely carries the tag, “Recommended Reading” or “Sponsored Content.”

Native Advertising Allows You to Harness the Potential of Several Different Platforms

Native advertising techniques allow you to draw traffic from multiple platforms, thus maximizing lead generation to scale your business quickly. Accordingly, you can initiate marketing with, say, Taboola, and then switch to other resources to match your company's evolving needs. The key difference between Google Display Ads and native ads is that they help you achieve distinct objectives. While Google Ads is an excellent remarketing tool, native advertising enables you to acquire prospects and leads. 

Would you like more information about how Native Advertising works? You’ve come to the right place. Contact us, and let’s talk some more about how we can make this marketing strategy work for your business.