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Black Week With Native Ads Using Platforms Like Taboola & Outbrain – How It Works

Black Friday and Cyber Monday are events that have exceptional significance for people who run eCommerce businesses. That’s pretty much your last call for prepping for the Holiday season and the deluge of orders you could get. Are you a business owner looking to maximize sales and profitability in the week preceding the Holidays? Then …

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Facebook Lays Off 11,000 People – Are Native Ads a Practical Marketing Alternative?

Meta owner, Mark Zuckerberg has announced that his company has laid off 11,000 employees. As you’re probably aware, Meta is the parent company that encompasses several social media platforms like Facebook, Instagram, and WhatsApp. If your company relies on Facebook ads to run marketing campaigns, you’re probably concerned about the impact of this news. Many …

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Whitelists & Blacklists on Taboola, Outbrain & Yahoo Gemini

What You Need to Know About Native Advertising Placements One of the most significant challenges of advertising is the infamous whitelists and blacklists. These categories are the bane of marketing and need frequent tweaking to ensure that your ad campaigns are profitable. Native advertising platforms like Taboola, Outbrain, Yahoo Gemini, and RevContent, to name a …

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Paid Advertising with Taboola (Native Advertising) – How It Works!

If you like to browse news websites regularly, you’ve likely noticed the Taboola logo on some of the articles. If you’ve been wondering what that’s all about, know that the logo indicates that the article is paid advertising. Or, that it is native advertising. Native ads are promotional pieces that don’t look like conventional advertisements. …

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How to Execute Paid Advertising with Outbrain (Native Advertising)

Most top-ranking news websites often display the Outbrain logo with many of the articles and posts published on their pages. If you’ve been wondering what that is, know that the logo indicates that the piece is paid advertising. A form of native advertising, paid features are very similar to conventional informative articles. They are virtually …

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How to Learn Native Advertising – A Quick Overview for Startup Marketers

How can I learn native advertising? How can I learn the optimum strategies for running ads on platforms like Taboola, Outbrain, Yahoo Gemini, and others profitably?  If you’ve been looking for answers to these questions, your best bet is to learn from the experts. At Purple Black, we are trailblazers in the sphere of native …

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How to Promote Your E-Commerce Business with Native Advertising

If you’ve been running an eCommerce business, chances are that you started off with Facebook and Google ads. These options are excellent when your business is still in the startup stages. Typically, entrepreneurs looking for economical marketing strategies choose to go with social media platforms. But, now that your startup is established and you’re ready …

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How to Make Native Advertising Work for Your Drop Shipping Business

Entrepreneurs experimenting with the drop shopping business model typically start off with low-cost marketing options. The ideal platforms for kickstarting your new venture are always social media like Facebook, Instagram, LinkedIn, and Pinterest. Social media is great for developing a web presence and getting traction for your products. However, they also come with challenges that …

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Tracking & Data Harvesting Issues – How Native Ads Provide the Perfect Workaround

Performance-based advertising is integral to all digital marketing campaigns, whether native advertising or any other. Paid media and online marketing rely almost entirely on data harvesting. Marketers need data to evaluate how well their campaigns are working and if they are achieving the desired results. And, by results, we mean traffic and conversions. Real-time data …

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