Native Advertising Trends in 2023 Your Business Absolutely Needs
With the year 2022 drawing to a close and the next year coming up, many advertisers are assessing traffic sources. So, what are the prospects for native advertising for 2023? Let’s talk about this new strategy that will be a game-changer in setting up native ad campaigns. Recently, as we ran a couple of tests […]
Facebook Ads Account Disabled? Try More Reliable Native Advertising
The worst situation that Facebook ad marketers may have to face is the dreaded message–Ad Account Disabled. When you’re wholly reliant on Facebook ads to run profitable marketing campaigns, having a profile restriction can be disastrous. So, what can you do next? What next steps will you take to recover the traffic and maintain sales […]
Why Your Affiliate Campaign is Not Working on Native Ad Platforms
Have you tried to run an affiliate campaign on a native ad platform like Taboola or Outbrain? Have you faced a situation where the drive failed? If you’ve wondered why your program did not work on native advertising, you’ve come to the right place. Read ahead for in-depth information about the three main errors advertisers […]
Is $0.01 Native Traffic CPC Worth it?
How to Set the Optimum Bid for Maximum Profitability Native ads at a Cost Per Click (CPC) of just $0.01–sounds incredible, doesn’t it? Are you wondering if you can get super cheap advertising? Yes, it’s actually possible. By making the tweaks, you might just end up paying just one cent for every click you get […]
Taboola Partners with BuzzFeed and Yahoo – What that Means for Native Ads
Taboola is one of the largest native advertising traffic sources out there. In recent times, the founder of Taboola, Adam, has revealed some interesting developments in the company. After the initial bad news that around 6% of the workforce had been let go, Adam talked about some great news. Taboola is entering into a new […]
Search Arbitrage vs. Content Arbitrage – How Native Ads Can Make Your Campaign Profitable
When we talk about native advertising, the first exciting aspect to understand is that this form of marketing is sneaky. Your target audience rarely recognizes the campaign as promotional or that it is pushing them to purchase a specific product. Instead, they simply view it as an informational article or editorial that provides educational value. […]
Black Week With Native Ads Using Platforms Like Taboola & Outbrain – How It Works
Black Friday and Cyber Monday are events that have exceptional significance for people who run eCommerce businesses. That’s pretty much your last call for prepping for the Holiday season and the deluge of orders you could get. Are you a business owner looking to maximize sales and profitability in the week preceding the Holidays? Then […]
How to Estimate the Ad Spend for Native Advertising
What Will Ad Campaigns on Outbrain, Taboola, or Yahoo Gemini Cost? Before trying any new advertising strategy, the first concern on your mind is likely the cost. You’ll want to know the estimated ad spend and the expected ROI you can expect. In terms of the traffic and conversions, your business can get. The same […]
Facebook Lays Off 11,000 People – Are Native Ads a Practical Marketing Alternative?
Meta owner, Mark Zuckerberg has announced that his company has laid off 11,000 employees. As you’re probably aware, Meta is the parent company that encompasses several social media platforms like Facebook, Instagram, and WhatsApp. If your company relies on Facebook ads to run marketing campaigns, you’re probably concerned about the impact of this news. Many […]
Whitelists & Blacklists on Taboola, Outbrain & Yahoo Gemini
What You Need to Know About Native Advertising Placements One of the most significant challenges of advertising is the infamous whitelists and blacklists. These categories are the bane of marketing and need frequent tweaking to ensure that your ad campaigns are profitable. Native advertising platforms like Taboola, Outbrain, Yahoo Gemini, and RevContent, to name a […]