Is native advertising suitable for me? Do native ads make sense for my brand and eCom business? Before starting with this paid marketing strategy, you’ll want to explore the answers to these queries. Experts in this field recommend you focus on three fundamental factors before experimenting. Read ahead to know more.
Not All Product Categories Work for Native Advertising
When you search around for the right products to market using native advertising, you may find just a couple. Most products are not a legit option for native ads because this strategy is very different from Facebook ads. FB ads work on audience interest which is unlike native ads. But that’s not all you need to know. We have put together 3 critical checkpoints pertaining to product selection. They will help you understand if you want to invest your time and money into this strategy.
1. You’ll Need a Broad B2C Approach
The product or services you’re promoting should be relevant to a broad audience demographic across the county. Let’s try an example. You sell a service like special business advice tips in a small country like Germany. This consultancy service may not interest very many people. But, if you were to market insurance products, they would likely appeal to more people. So, you need to come up with a broad product approach that might be a good fit for many people out there.
Typically, B2B niches won’t make sense in native advertising because, unlike FB, you don’t have any targeting options. You won’t be able to target the specific audience interested in business traveling or other business services. This is why, you’ll need a B2C or a business-to-consumer product. You’ll sell products where the targets are regular people. In other words, you must never pick a product that only appeals to a limited niche audience. You’d select titles that address dog owners or house owners or some such thing.
Using the wrong approach will only end up burning a lot of money with no conversions to show for it. Instead, you’d want to invest in a traffic source like Facebook or Google that precisely targets a niche audience.
2. You’ll Need a Tested Offer
You would want to dabble with native advertising only if you sell established products or tested offers. If you wish to market an entirely new, innovative product, native ads are not for you. That’s because experimenting with native advertising involves investing much more time and effort. This tool is also much more expensive at the end of the day. To run profitable campaigns, you should pick a product or service that has worked well. If your product has been successful on other traffic sources like Facebook or Google, you can experiment with native ads.
Native advertising is ideal for eCommerce businesses looking to scale their operations. As a rule, most companies are already running super successful Facebook, TikTok, Google, or Instagram ads. However, they'll need more when they face challenges like a lack of performance or iOS updates. At this point, native ads could be the appropriate solution. If this is you, chances are that you have several products that are proven to be saleable and profitable. You probably have the price points, landing pages, and other advertising elements or the whole construct for the funnel sorted.
All that remains is to grab the low-hanging fruits of native advertising and add smartly designed editorials. Pretty soon, you’ll see your business scaling up quickly.
3. You’ll Create Recognizable Added Value
As an advertiser or business owner, you should be able to explain the product and its value. Your ads should convince the audience that it’s a good buy and worth investing their money in. The objective behind native ads is not just to create the editorial and place an offer page for readers. You’re not just enticing audiences to purchase the product or offer their contact information. Instead, you’re using editorials and landing pages to convert an entirely cold audience into a hot, read-to-buy lead.
The editorial feature you present has to present the product or service, explain what it does, and prove its value. However, many advertisers are unable to deliver this Recognizable Added Value. Without it, your advertising approach is unlikely to deliver results. You need to be clear about the problems the product can solve ad convey it to the people at Purple Black.
That’s when the experts come in. They have professional designers to put together compelling ads on traffic sources like Taboola, Outbrain, and many more. Once the Recognizable Added Value is added to the editorial, you can watch it blow up conversion rates with just a few clicks. So, whether you’re running an eCommerce business or in the lead generation business, native advertising could be the ideal solution.
Download Our Checklist Absolutely Free
The factors listed above are only a few of the several differentiating aspects that can make or break your native ads campaign. If you’re ready for detailed checklists and more information about how native advertising works, we have them at Purple Black. You can download the list free of cost without any opt-ins. Use them to ascertain whether your products or services make sense in native advertising. Do make sure to use the right factors for eCommerce and lead generation businesses.
But Why Purple Black?
The folks at Purple Black have acquired extensive experience in the field of native advertising by working for 10 years. We have the expertise to know exactly which strategy is effective and will get you results and which can’t. Using traffic sources like Taboola and Outbrain, Purple Black has assisted clients with advertising and affiliate projects. We have also been testing products from our stores and now have an excellent handle on how native advertising works. Having invested millions in ad spend, the personnel at Purple Black have figured out which products are likely to gain traction with native ads.
And, of course, we have that expert-compiled checklist you can choose to evaluate your products and approaches for native ads. When you’re ready to know more, click on this link: https://purple-black.com/call-page It will take you to a page where you can schedule a free consultation. Let’s explore it some more.