Are you a media buyer or entrepreneur? If you’ve been thinking of dabbling in native advertising, you’ll want some detailed information. You’ll want to know if it’s the ideal strategy for building traffic. Read ahead to learn more.
1. Native Ads are Non-Disruptive Advertising
If you were to compare native advertising with, say, YouTube ads, you’ll find the latter is significantly more disruptive. Each time you click on a YouTube video, you’ll have to first deal with the pop-up ads. No one wants to see the ads and invariably waits for the “Skip Ads button” to become visible. They’ll quickly click on the button to move on to watching the video. Essentially, the ad is disruptive and, for about 5 seconds, prevents you from watching the video. Similarly, Instagram ads, Facebook ads, and Instagram story ads are all disruptive and annoying. Instead, native ads are absolutely non-disruptive.
Native Ads Appear at the Bottom of the Page
Native ads appear at the bottom of web pages and are visible once the reader finishes reading an article. Viewers reach the section where they see a series of boxes with attention-grabbing headlines and hi-def images. Typically, the headlines entice the reader with some added information relevant to the article they have just finished. Typically, these ads are news feeds from platforms like Taboola and Outbrain and present a range of varied topics. They target site visitors already in the read mode and interested in consuming more information.
Targeted Demographic is Different
You’ll make a distinction between users skimming through their Instagram feeds to kill a few minutes. These readers are just passing the time without being really interested in the content. Not so with native ads. Here, readers are actively seeking interesting data. When they see an enticing title, they’ll click on it to know more. That’s how native ads are not disruptive. Users can choose whether or not they want to read the ad feature. Once they click on the ad, they arrive at the editorial without being aware that they have reached an advertisement. The process is entirely natural and feels more like a discovery.
2. Native Ads are the Ideal Alternative to Facebook and Instagram Ads
If you are looking for an alternative to Facebook, Instagram, or Google ads, native advertising could be a great choice. You could use native ads as a robust traffic source. Almost every brand owner advertises their products and services on Google and Facebook. But, the issue is that readers are saturated with the deluge of ads that have become a huge annoyance.
Data Breach Scandals plague Facebook
Facebook’s entire structure and Mark Zuckerberg’s Meta construct typically have a new data leak scandal almost every week. You may have noticed that Facebook is quickly losing many of its users for the first time in the brand's history. More and more people don’t have FB or Instagram accounts, with many customers deleting their accounts. If you’ve been relying on these platforms for your traffic sources, you’ve got a problem. And native ads could present the alternative. Traffic here does not come from a single platform, as in the case of Facebook. Whereas Facebook and Instagram are Meta brands and Google is a well, Google brand, native ads are the entire internet.
Native Ads Use an Array of Traffic Source Platforms
Native advertising comprises several traffic sources and big players like Taboola, Outbrain, Yahoo Gemini, and RevContent. In addition, native ads run using various other smaller traffic sources across the internet. So, you can reach audiences that no longer use FB, Instagram, or Google accounts.
3. Native Ads are Much More Scalable
The thing about native ads is that you can’t use this marketing strategy to experiment with as yet untested products. If you intend to sell innovative products for the first time, native ads is not the right platform. But, if you’re looking to scale your campaigns to promote established products, you’ve got a winner. Advertisers running ad campaigns on Facebook have noticed that higher ad spending results in their Cost Per Action (CPA) starting to increase.
Attempting to scale an FB campaign too hard might lead to losses on the winning campaign. The CPA explodes, and you end up paying more, and these costs don’t translate into real profits. But, you won’t have to worry about that with native advertising. All you need to do is raise your daily ad budget and find that the strategy continues to work. Your campaign will continue to scale and earn profits without any extreme price hikes. You can expect that the CPA will remain steady regardless of whether you spend $1K per day or $10K daily.
If you’re looking to scale your business and campaigns, native advertising just might be the ideal fit for your business. Entrepreneurs wanting to generate high traffic and sales for their eCommerce stores or leads for the companies absolutely need native ads. However, you’ll also remember that running native ad campaigns need the expertise of trained professionals. Since the ad spend is high, you could end up losing money quickly without any profits or leads to show for it.
Your best bet is to contact the experts at Purple Black, a native-only advertising agency. We have earned accreditation from the Forbes Agency Council and have our own algorithm to test campaigns for performance. For more information on what we do, we welcome you to schedule a free call by clicking here. Let’s talk some more about how we can make native ads work for you.